Built from the inside out

For over 12 years, Josh worked in the Australian solar industry — not just on the tools, but deep in the engine room of the business. Operations, sales, marketing, lead generation, recruitment, training. He built CRMs, designed sales pipelines, wrote the scripts, trained the teams, and ran the systems that kept everything moving.

He's helped install panels on a few jobs and knows what the work looks like on a rooftop. But his real expertise was always the business side — the part that most tradies love the least. The quoting at midnight. The follow-ups that slip. The invoices that sit unpaid for months. The gut feeling that money is going out faster than it's coming in, with no way to prove it.

After years of trying every tool on the market — CRMs built for tech startups, accounting software designed for accountants, project management platforms that needed a degree to configure — none of them fit. They weren't built for the way a solar or roofing business actually runs.

Gridwolf started as a personal project — automations Josh built to solve his own problems. A quoting system that actually worked the way he thought. A follow-up engine that didn't let leads go cold. A dashboard that told him exactly where every dollar was going without needing a bookkeeper on speed dial.

Other business owners in the industry started asking what he was using. They had the exact same problems. They were drowning in the exact same admin. That's when Gridwolf became a company.

Today, Gridwolf builds AI-powered automation and purpose-built software for solar and roofing businesses across Australia. Every product, every automation, every system we design comes from real, first-hand experience running these businesses.

We don't build generic tools and hope they fit. We build exactly what trades businesses need — because we've sat in your chair.